This is your reminder that most of the usual services on the Internet track you and own your data, so try more ethical alternatives.
Another things is that you can have total control over who you follow, what you read and in what order. Try an RSS reader. I‘ve been using Feedly for years to aggregate the sites and people I’m interested in and it’s lovely.
And you know what? Without Google/Facebook/etc, life goes on just fine. Don’t let them convince you otherwise.